Musgrave MarketPlace Invests In Digitisation Strategy

By Dave Simpson
Musgrave MarketPlace Invests In Digitisation Strategy

Musgrave MarketPlace has invested significantly in a digitisation strategy to create both a seamless online shopping experience for its customers and a selling platform for Irish suppliers.


The new website features an intuitive search function and an enhanced navigation system, and the site works on desktop, mobile phones and tablets.

Customers can get real-time stock information, notifications for when items are back in stock and suggestions for alternative similar products. Delivery lead times are also available on all products. Additionally, a click and collect service is available from local Musgrave MarketPlace branches nationwide, seven days a week.

The new login system permits multiple users per company to sign up with various permissions, allowing staff to put orders together and managers to approve them before they are processed.

In addition, orders can be uploaded using a new quick order function where customers can use barcode scanners to create a list or enter the SKU codes on the site placing the products directly into their basket. Favourite lists can also be created to organise orders and store regularly ordered items.


Financial information including invoices, statements and previous orders can also be accessed at the touch of a button with the facility to add a purchase order number.

Statement By Managing Director At Musgrave MarketPlace

Managing Director at Musgrave MarketPlace Michael McCormack stated, "COVID has accelerated a move to digital for many of our customers, indeed we're seeing online as the fastest-growing channel for our customer and expect that 60% of our orders will come through online by the end of 2024.

"With this in mind, it was crucial that we invested in making our online ordering experience as simple and user friendly as possible. The digital space is a core part of our strategy and we are committed to innovating in this space to deliver world-class customer experiences.

"Designed with our customer in mind, we undertook an extended period of market and customer research at the beginning of this project to identify customer pain points with our old site and to identify best-in-class examples, so that we could deliver a much-improved proposition. Following a pilot with customers and some final tweaking I'm delighted to launch, what will become, a one-stop-shop for our retail, SME and hospitality customers, where they can find everything they need to run their business in one place."

© 2022 Hospitality Ireland – your source for the latest industry news. Article by Dave Simpson. Click subscribe to sign up for the Hospitality Ireland print edition.