Sunshine And Soccer Helped Carlsberg Return To Growth In 2018

By Dave Simpson
Sunshine And Soccer Helped Carlsberg Return To Growth In 2018

Danish brewer Carlsberg's sales rose last year for the first time in three years, helped by strength in China and the long, hot summer in Northern Europe and Russia, but it warned it expects slower growth in 2019.

Growth in craft, speciality and alcohol-free beer also helped drive 2018's return to revenue growth.

The world's third-largest brewer behind Anheuser Busch InBev and Heineken has been through a major cost-cutting programme since chief executive Cees 't Hart took over in 2015, intended to help redress a decade of weakness in its key market Russia.

"It's difficult to predict what the summer will be like, but in 2019 the top line will probably be a bit more modest after such a strong year," Hart said at a conference call.

The brewer expects operating profit to grow by a mid-single-digit percentage in 2019, well below last year's 11%.


Overall, sales rose 3% in 2018. Fourth-quarter sales stood at 13.95 billion Danish crowns ($2.13 billion), above the 13.51 billion crowns expected by analysts in a Reuters poll.


Carlsberg took control of Russian brand Baltika in 2008, shortly before the Russian market was hit by a weak economy, advertising restrictions and tax hikes to curbdrinking.

Russia, which accounts for around a fifth of sales, remains challenging. While the Russian beer market grew last year for the first time since 2007 driven by warm weather and the soccer World Cup, Carlsberg said it lost market share in the final quarter as it increased prices.

Hart said he expects flat growth in Russia's beer market this year.

Chinese Market

The company said its price mix, which indicates if the company sold more of its expensive beers, was positive in most markets, most notably in China where it sold more of its premium beer brands.


The Chinese market is driven by international premium beer brands, which sell at two to three times the price of mainstream brands. Hart said he saw no signs of a slowdown in consumers' buying power in China.

The company said it would initiate a 12-month share buy-back programme of 4.5 billion crowns. Carlsberg's board will propose a dividend of 18 crowns per share, slightly below the 18.30 crowns expected by analysts in the poll.

News by Reuters, edited by Hospitality Ireland. Click subscribe to sign up for the Hospitality Ireland print edition.