Carlsberg Warns That Higher Beer Prices Could Hit Sales

By Dave Simpson
Carlsberg Warns That Higher Beer Prices Could Hit Sales

Carlsberg plans to raise beer prices to offset rising raw material costs, potentially hitting beer sales this year, the Danish brewer said on Friday 4 February.

Sales And Operating Profit

The world's third-largest brewer reported better than forecast fourth-quarter sales on Friday 4 February but said that it expects organic growth in operating profit this year to fall short of last year's level.

Higher Costs And COVID-19 Impact

"The significantly higher input costs and continued impact from COVID-19 will pose challenges in 2022," chief executive Cees 't Hart said.

Costs per hectolitre rose by 10%-12% last year, driven by higher commodity and transportation prices, he said, adding that the company aims to offset the increased costs by raising prices, though this could have "a negative impact on beer consumption".

Organic Operating Profit Growth Expectation

Carlsberg expects organic operating profit to grow by 0%-7% in 2022, compared with 12.5% last year.

"Looking Into A Different Situation This Year"

"We're looking into a different situation this year, and therefore we have a relatively broad range on our financial guidance," the CEO said.

Growth Beyond Its Core Beer Market

The company had said on Thursday February 3 that it would look for growth beyond its core beer market over the next five years to focus on categories such as cider, seltzers and alcohol-free beer, as well as premium brands such as 1665 Blanc and Grimbergen, which it says generate higher profit margins.

Sales In The Fourth Quarter

Sales in the fourth quarter reached 15.2 billion Danish crowns ($2.34 billion), against 14.7 billion crowns estimated by analysts in a company poll.


Carlsberg said that it would propose a dividend of 24 crowns per share, or 3.4 billion crowns in total, up 9% year on year.

Share Buyback Programme

The company also launched a one billion crown share buyback programme running until April 22.

News by Reuters, edited by Hospitality Ireland. Click subscribe to sign up for the Hospitality Ireland print edition.