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Diageo Completes Acquisition Of Aviation Gin And Davos Brands

By Dave Simpson

Diageo has announced that it has completed the acquisition of Aviation Gin LLC and Davos Brands LLC.

The announcement follows the announcement in August that the Guinness manufacturer had reached an agreement to acquire Aviation American Gin through the acquisition of Aviation Gin LLC and Davos Brands LLC.

Diageo said that the acquisition supports its participation in the super premium gin segment in the United States and that it is in line with the company's strategy to acquire high growth brands with attractive margins that support premiumisation.

"Looking Forward To Working With Ryan Reynolds And The Davos Brands Team"

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Diageo chief executive Ivan Menezes commented, "We are confident that Aviation American Gin will continue to shape and drive the growth of super premium gin in North America, and we are looking forward to working with [Aviation American Gin co-owner] Ryan Reynolds and the Davos Brands team to accelerate future growth."

© 2020 Hospitality Ireland – your source for the latest industry news. Article by Dave Simpson. Click subscribe to sign up for the Hospitality Ireland print edition.

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Enjoy full access to Hospitality Ireland, our weekly email news digest, all website and app content, and every digital issue.
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Enjoy full access to Hospitality Ireland, our weekly email news digest, all website and app content, and every digital issue.
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