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Diageo Reaches Agreement To Acquire Chase Distillery

By Dave Simpson

Diageo has announced that it has reached an agreement to acquire the UK's Chase Distillery.

The Chase Distillery portfolio includes seven gins, four vodkas and an elderflower liqueur, including Chase GB Gin, Chase Original Potato Vodka and Williams Elegant 48 Gin.

"Thrilled"

Diageo's managing director for Great Britain Dayalan Nayager stated, "We are thrilled to be bringing such a quintessentially British portfolio of high quality, crafted brands into our family. We are excited about the growth opportunity within the premium plus segment and are very much looking forward to working with the Chase team to build on the portfolio's considerable potential."

"Inspiring"

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Meanwhile, Chase Distillery founder and chairman William Chase commented, "It's inspiring to have Diageo invest in Chase Distillery's future. They believe in the potential of our field to bottle spirits and will build on our mission to develop our sustainable distillery in Herefordshire."

The acquisition is expected to close in early 2021, subject to regulatory clearances.

© 2020 Hospitality Ireland – your source for the latest industry news. Article by Dave Simpson. Click subscribe to sign up for the Hospitality Ireland print edition.

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Enjoy full access to Hospitality Ireland, our weekly email news digest, all website and app content, and every digital issue.
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