Diageo Take Home Trade Channel Director Becomes ECR Ireland Supplier Co-Chair

By Dave Simpson
Diageo Take Home Trade Channel Director Becomes ECR Ireland Supplier Co-Chair

Diageo Ireland take home trade channel director Anne Scullion has been appointed as a supplier co-chair of ECR Ireland.

ECR Ireland encourages long-term co-operation between trading partners to better serve the Irish consumer and drive costs out of the supply chain by developing industry best practices, promoting their adoption and providing education and guidance on key demand side and supply chain issues.

Scullion has replaced Jim Cummins of Irish Distillers Pernod Ricard as an ECR Ireland supplier co-chair and has joined ECR Ireland's other co-chair, John Brennan of Tesco Ireland.

"Delighted To Have This Opportunity"

Scullion stated, "On behalf of the team at Diageo Ireland, I am delighted to have this opportunity of working with ECR Ireland in an industry leadership role to advance how we can work better together. Encouraging better collaboration between trading partners is at the core of ECR, and this is especially relevant right now as there are so many ways we can deal with the effects of the pandemic by collectively working better as an industry. While ECR is best known for its shopper and supply chain work streams and, more recently, the ECR shopper insights and trade updates webinars, I think there is an opportunity to collaborate further on topics that affect all of us, like sustainability and inclusion & diversity. We will consult with the industry to see how best we can achieve this."

Looking Forward "To Exciting Times Ahead"

Meanwhile, ECR Ireland general manager and ECR community co-chair Declan Carolan commented, "I am delighted that Anne and Diageo will play a leading role in ECR Ireland for the next three years. Diageo has been a pivotal member of ECR Ireland for many years and is passionate about creating a culture with inclusion and diversity at its heart and plays a leading industry role in doing so. I really look forward to exciting times ahead with this focus area. I wish to offer extreme thanks and gratitude to Jim Cummins for his commitment to ECR Ireland as co-chair over the previous three years. Jim will remain as a steering group member of ECR Ireland, ensuring this group has a deep understanding of the principles of efficient consumer response and how best to further collaborate within the Irish industry."

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