Grow With Guinness Program Upskills 1,200 Hospitality Workers

By Robert McHugh
Grow With Guinness Program Upskills 1,200 Hospitality Workers

Diageo has announced that its ‘Grow with Guinness’ hospitality upskilling programme has reached a new milestone with 1,200 staff employed in pubs, bars, hotels, and restaurants participating in the programme since it was launched in July 2022.

Grow with Guinness is operated in partnership with Positive 2 Work Skillnet, who develop bespoke training programmes which aim to empower people to create positive workplaces.

Staff Retention

The curriculum includes topics such as Digital Presence, Sustainability, Management and Leadership, and Innovation.

Training ranges from entry level bar staff to management level and was initially launched in response to challenges on staff recruitment and retention in the industry.

'Unique Project'

“We are delighted to be involved in this unique project with Diageo who we have worked with since 2012," said Grainne O’Boyle of Positive 2 Work Skillnet.


"The project helps to develop participant skills to address digitalisation, customer engagement and the need to build an understanding of environmental factors within the industry and the implementation of an environmental roadmap.”

Training Programme

The most recent training programme in The Guinness Storehouse last month saw 60 participants undertake training to provide them with the necessary skills and knowledge to help them progress to management level in the hospitality sector.

To date, staff from over 100 different hospitality businesses, located across 30 counties on the island of Ireland have participated in the programme.

'Thriving Hospitality Sector'

“As part of our commitment to be the number one partner to the trade, we launched Grow with Guinness to support our customers in training, upskilling and retaining the best talent," said Barry O’Sullivan, Diageo Ireland managing director.

"We’re really proud to be able to use our resources and knowledge to support workers in the industry on their career journey and to support a thriving hospitality sector in Ireland.”