Jack Daniel's Maker Brown-Forman Pauses Hiring In Russia

By Dave Simpson
Jack Daniel's Maker Brown-Forman Pauses Hiring In Russia

Jack Daniel's maker Brown-Forman Corp BFb.N said on Thursday 3 March that it has paused hiring for its own distribution business in Russia following the country's invasion of Ukraine.


The company, which gets approximately 1% of its sales from Russia and has approximately 80 employees in the country, said on an earnings call that it had initially planned to hire more workers for its own distribution business there, which was set to be operational in July.

Currently, Brown-Forman sells its spirits and wine through third-party sellers in Russia. The company did not comment on whether it would stop sales in the country.

Russia's invasion of Ukraine entered its second week and more than one million refugees have now fled Ukraine. Many US companies have been withdrawing sales and pausing operations in both countries since the start of the invasion.


Earlier on Thursday 3 March, Brown-Forman's European peer Diageo DGE.L paused exports to both the countries and said that its priority is the safety of its people in Ukraine and the wider region.

News by Reuters, edited by Hospitality Ireland. Click subscribe to sign up for the Hospitality Ireland print edition.