The Licensed Vintners Association (LVA) has announced it will be backing the Coca-Cola Designated Driver campaign for 2023.
Coca-Cola HBC’s Designated Driver campaign rewards drivers who skip alcohol to get friends and family home safely after a night out.
Coca-Cola Designated Driver is back in over 350 participating venues across Dublin as well as the rest of Ireland and Northern Ireland.
Drivers can get two soft drinks from the Coca-Cola range for free, by simply make themselves known to bar staff.
'Should Be Celebrated'
"We are doing everything we can to reduce road deaths and prevent further tragedies from devastating families, friends and communities," said Jack Chambers, Minister of State at the Department of Transport and at the Department of Environment, Climate and Communications.
"The Designated Driver campaign encourages safe behaviour, recognises that staying sober should be celebrated and rewards those that get their loved ones home safe.”
Designated Driver is supported by the Department of Transport, the Road Safety Authority, An Garda Síochána, Drinkaware, Licenced Vintners Federation, Vintners Federation of Ireland, Irish Hotels Federation and Restaurants Association of Ireland in the Republic of Ireland.
The initiative includes drinks from the Coca-Cola range including Coca-Cola, Diet Coke, Coca-Cola Zero Sugar, Fanta, Sprite, Deep RiverRock and Fruice.
Broadcaster, influencer, and Coca-Cola Ambassador Miriam Mullins has joined the campaign to get the message out.
"We all love celebrating with our friends over Christmas and there is no better way to finish a night out than getting that message to say a friend is home safe," said Mullins.
"I hope I can do a small part to get the message out to encourage everyone to be a Designated Driver with Coca-Cola this Christmas.”