According to new data from Drinks Ireland|Beer, non-alcoholic beer sales increased by 129% in Ireland, from 1.79 million litres to 4.12 million litres, between 2017 and 2020.
The data also states that the market share increased by 175% during the three-year period, from 0.4% in 2017 to 1.1% in 2020.
A Continuing Trend
Drinks Ireland|Beer, which represents Irish beer-makers, stated that despite anticipating that non-alcoholic beer sales would decrease slightly last year – with sales across the board being significantly affected by the COVID-19 pandemic and related hospitality sector restrictions – they were still strong. It anticipates that the non-alcoholic beer category will maintain its increasing market share, and the increasingly popular non-alcoholic beer trend is set to continue this year.
International Growth Prediction
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Additionally, it is predicted that the non-alcoholic beer category will grow internationally, by 8.7% annually between last year and 2025.
Statement: Drinks Ireland|Beer Director
Drinks Ireland|Beer director Jonathan McDade stated, “There has never been more choice for beer-drinkers in Ireland, with a range of new products from emerging and existing producers hitting the market in recent years. One major trend we’ve seen is the emergence of non-alcoholic beer, with an array of great-tasting alternatives from Irish beer-makers.
“These products have proven particularly popular, as they retain the great taste Irish beer is known for, despite containing no alcohol.
“We see from the latest international data that the category is set to continue growing globally in the coming years, and we expect this to be reflected here in Ireland, too, as non-alcoholic beer goes from strength to strength.”
© 2022 Hospitality Ireland – your source for the latest industry news. Article by Dave Simpson. Click subscribe to sign up for the Hospitality Ireland print edition.