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PepsiCo To Launch Mountain Dew-Branded Alcoholic Beverage

By Dave Simpson

PepsiCo Inc is planning to launch a Mountain Dew-branded alcoholic beverage in the United States early next year, months after Coca-Cola Co launched its first alcoholic drink in the country.

"Hard Mtn Dew"

Truly hard seltzer maker Boston Beer Co will develop and make the flavoured malt beverage, which will be called "Hard Mtn Dew". The drink will be citrus flavoured and have an alcohol by volume of 5%, the companies said.

Boston Beer Co CEO Statement

"We know that adult drinkers' tastes are evolving, and they are looking for new and exciting flavourful beverages," Boston Beer Co CEO Dave Burwick said.

Demand For Hard Seltzer Has Slowed

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The announcement comes at a time when demand for hard seltzer has slowed.

News by Reuters, edited by Hospitality Ireland. Click subscribe to sign up for the Hospitality Ireland print edition.

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