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Revenue Figures Indicate Beer Sales Decreased By 15% Year-On-Year In Ireland During First Nine Months Of 2020

Published on Dec 18 2020 12:01 PM in Drinks tagged: Trending Posts / Drinks Ireland / Drinks Ireland|Beer

Revenue Figures Indicate Beer Sales Decreased By 15% Year-On-Year In Ireland During First Nine Months Of 2020

The Ibec trade association that represents beer producers in Ireland, Drinks Ireland|Beer, has released figures from Revenue that show that beer sales decreased by 15% year-on-year in Ireland during the first nine months of 2020.

Draught Beer Sales

The figures show that draught beer sales decreased by 57% year-on-year during the nine month period, and by 93% during the second quarter of 2020 specifically.

Draught beer sales were particularly hard-hit because they take place in the on-trade sector, which has been closed for a substantial portion of this year due to health and safety measures to attempt to slow the spread of COVID-19.

According to Drinks Ireland|Beer, approximately 63% of beer that is sold in Ireland is usually sold in the on-trade sector.

Head of Drinks Ireland|Beer Statement

Head of Drinks Ireland|Beer Jonathan McDade stated, "These figures show that, despite some commentary to the contrary, consumption declined as a result of COVID-19 and the closure of pubs. Ireland's beer sector has been hit particularly hard by COVID-19, because of the large proportion of beer usually consumed in the on-trade in Ireland."

© 2020 Hospitality Ireland – your source for the latest industry news. Article by Dave Simpson. Click subscribe to sign up for the Hospitality Ireland print edition.

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