The Guinness Storehouse Named Europe’s Leading Tourist Attraction 2023

By Robert McHugh
The Guinness Storehouse Named Europe’s Leading Tourist Attraction 2023

The Guinness Storehouse was named Europe’s Leading Tourist Attraction at the World Travel Awards 2023 in Batumi, Georgia, on Friday 29th September.

Now in its 30th year, The World Travel Awards acknowledge, reward, and celebrate excellence and are recognised globally.

'Warm Irish Welcome'

"This is fantastic recognition for Irish tourism, and for everyone at the home of Guinness, who create a world-class visitor experience and a warm Irish welcome for the thousands of people each day,” said Catherine Toolan, managing director, Diageo Irish Brand Homes.

“In the past 12 months, we have welcomed 1.4 million visitors to the Guinness Storehouse from 165 countries, who come through our famous black gates to experience the best of modern Irish culture, to learn more about our 264 years of history in the heart of Dublin and get to taste of a beautiful pint of Guinness or Guinness 0.0.”

Second Award

For the second year in a row, The Guinness Storehouse has also been voted Europe’s Leading Beer Tour Visitor Experience.


The Guinness Storehouse was the only Irish nominee in this year’s Beer Tour Visitor Experience category.

'Excellent Recognition'

"This award is excellent recognition for the quality of the visitor experience at the Guinness Storehouse and is particularly special as these awards are voted for by the public," said Paul Kelly, CEO of Fáilte Ireland.

"The Guinness Storehouse is an important part of the tourism offering in Dublin and offers a unique and world-class visitor experience for anyone visiting Ireland, as well as for visitors to Europe from around the world.”