Tullamore D.E.W. has announced that its whiskey is now be available to purchase on all Aer Lingus flights across Europe and North America. The partnership between the drinks brand and Aer Lingus is part of an increased focus on the Irish market by Tullamore D.E.W. owners and distributors William Grant & Sons.
Since acquiring Tullamore D.E.W. in 2010, William Grant & Sons has made an investment of €100 million in the whiskey brand, which has seen its global sales rise to one million cases annually. The partnership with Aer Lingus is the second of its kind for Tullamore D.E.W., which is also available for purchase on the Czech Republic's Travel Services Airline.
Commenting on the partnership, Tullamore D.E.W. global brand director Chin Ru Foo said, "We are excited to bring our much-loved Irish whiskey to the skies, via this exciting new partnership. The deal underpins our sustained commitment to Ireland through innovation, partnerships and distribution."
© 2018 Hospitality Ireland – your source for the latest industry news. Article by Dave Simpson. Click subscribe to sign up for the Hospitality Ireland print edition.
