Musgrave MarketPlace Puts Customer Experience At Heart Of Website

By Emily Hourican
Musgrave MarketPlace Puts Customer Experience At Heart Of Website

Musgrave MarketPlace puts customer experience at the heart of new website.

This article was originally published in the Summer 2022 issue of Hospitality Ireland Magazine, in July of 2022.

Ireland’s only 100% Irish-owned national wholesaler, Musgrave MarketPlace has invested significantly in a digitisation strategy to create both a seamless online shopping experience for its customers and a selling platform for Irish suppliers.

With the launch of a new and improved e-commerce website, Musgrave MarketPlace customers can shop the wholesaler’s expansive selection of over 14,000 products from food and beverages to equipment, packaging, office furniture and electricals all in one place delivered directly to their business or available to collect from one of our seven branches nationwide.


SEAMLESS ONLINE SHOPPING EXPERIENCES – Whether ordering from your desktop, tablet or mobile phone, you will receive a seamless online experience.


EXTENDED RANGE – Customers now have the option to shop from a new Extended Range, a digital only curated range, hosted on the site on behalf of trusted suppliers, delivered directly to customers from the suppliers’ own distribution centre.

REAL TIME STOCK INFORMATION – If a product is not available, alternative products will be suggested or you can choose to be notified when the product is available to order.

A screenshot of Musgrave MarketPlace's website.

Intuitive Search Function makes it quicker and

easier to find what you’re looking for.

ACCURATE DELIVERY LEAD TIMES – You will receive precise information about when you can expect to receive your order.


FLEXIBLE ORDER FULFILMENT – You can have your order delivered or a click and collect service is available from local Musgrave MarketPlace branches nationwide, seven days a week.

FAVOURITE LISTS – Create and manage multiple lists of your favourite products and frequently purchased items.

INTUITIVE SEARCH FEATURE – The new intuitive search function makes it quicker and easier to find what you are looking for.

QUICK ORDER FUNCTION - Use barcode scanners to create a list, or enter the SKU codes, placing the products directly into your basket. You can also prepare orders in advance and store them.

MULTIPLE USERS – Better manage your purchasing by adding multiple users with varying permission levels, allowing you to set budget spends and approve orders.


FINANCIAL TRANSACTIONS – Previous orders, invoices and statements are available at the touch of a button.

FOOD INFORMATION REGULATION – Allergen information can be easily accessed and downloaded through your order history.

INSPIRATION & TRENDS – Discover our resource hub that is packed with helpful tools, the latest trends and inspiration. Check out the new website now and register to become a Musgrave MarketPlace customer: www.musgravemarketplace.ie.

Musgrave MarketPlace customer, Rory Stack, Head Chef at The Yacht Bar & Restaurant, Clontarf commented on the launch,

“As a long-time customer of Musgrave MarketPlace, I was excited to be part of the customer panel whose feedback helped to shape the site features to meet the needs of our business. During the pilot phase we were able to help to identify possible issues during development and ways to make things easier for customers. The new website is slick, easy to navigate and, as ever, contains everything that we could possibly need to run our business.”

Read More: Hospitality Ireland Summer 2022: Read The Latest Issue Online!