Bord Bia is seeking to increase the value of Irish food and drinks exports to Germany from €724 million to €1 billion over the next half decade as part of a Brexit diversification strategy.
Germany is currently the fifth largest market for Irish food exports.
The Irish Independent quotes Bord Bia chief executive Tara McCarthy as saying, "Consumers in Germany are prepared to pay a little more for Irish product and they do that already."
"A Potential Strategic Partner For Ireland"
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Bord Bia and agriculture minister Michael Creed are meeting with the chief operating officer of global retailer Metro during a trade mission this week.
McCarthy said, "We would view Metro as a potential strategic partner for Ireland, given their scale."
Aim Of The Mission
The aim of this week's trade mission is to highlight what the Irish food industry is capable of delivering to companies such as Metro both in Germany and around the world.
The trade mission will also involve visits to the Netherlands and the UK. In the former country, Creed and McCarthy will meet with representatives of supermarket chains Jumbo and Albert Heijn.
© 2019 Hospitality Ireland – your source for the latest industry news. Article by Dave Simpson. Click subscribe to sign up for the Hospitality Ireland print edition.