Bord Bia Seeks To Increase Value Of Irish Food Exports To Germany To €1bn

By Dave Simpson
Bord Bia Seeks To Increase Value Of Irish Food Exports To Germany To €1bn

Bord Bia is seeking to increase the value of Irish food and drinks exports to Germany from €724 million to €1 billion over the next half decade as part of a Brexit diversification strategy.

Germany is currently the fifth largest market for Irish food exports.

The Irish Independent quotes Bord Bia chief executive Tara McCarthy as saying, "Consumers in Germany are prepared to pay a little more for Irish product and they do that already."

"A Potential Strategic Partner For Ireland"

Bord Bia and agriculture minister Michael Creed are meeting with the chief operating officer of global retailer Metro during a trade mission this week.

McCarthy said, "We would view Metro as a potential strategic partner for Ireland, given their scale."


Aim Of The Mission

The aim of this week's trade mission is to highlight what the Irish food industry is capable of delivering to companies such as Metro both in Germany and around the world.

The trade mission will also involve visits to the Netherlands and the UK. In the former country, Creed and McCarthy will meet with representatives of supermarket chains Jumbo and Albert Heijn.

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