As part of its Full Life campaign, Deliveroo is enabling customers to add a round-up donation to their in-app food orders, with all proceeds going to FoodCloud to tackle the twin issues of food waste and food insecurity. Deliveroo, with its customers, will raise funds to provide up to 500,000 meals, which will be distributed to FoodCloud's network of more than 600 charities and community groups over the course of 2023.
For every €1 raised, 3.2 meals will be provided to people facing food insecurity.
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Through the partnership, Deliveroo is aiming to save 210 million tonnes of food from going to waste, which will prevent 675 tonnes of CO2 emissions from entering the atmosphere and damaging the environment in the process.
Working with Deliveroo to raise awareness of the partnership, TV presenter and food influencer James Kavanagh commented, "It's no secret that I'm pretty obsessed with food, so I am really pleased to play a role in raising awareness of the amazing partnership between FoodCloud and Deliveroo. This campaign will stop good quality surplus food from going to waste and help so many people who are struggling, which has never been more important. It's so easy to support through the Deliveroo app - just a few cents will make such a difference, so next time you place an order, remember to round-up to make a donation!"
Paddy Quinlan, senior regional manager, Deliveroo Ireland, commented, "Since we launched in 2015, Deliveroo Ireland has worked hard to make a positive contribution to the communities in which we operate. We are proud to be building on what's been achieved so far and our partnership with FoodCloud, one of the most impactful charities around, will provide thousands of meals to those in need across Ireland."
Iseult Ward, CEO & co-founder, FoodCloud, said, "We are delighted to partner with Deliveroo on its Full Life campaign, an initiative on their platform to raise awareness on the twin issues of food waste and food insecurity that enables customers to make a donation to support our work. Investing in our work to redistribute food that might otherwise go to waste, ensures good food gets to people and families at a time when they are facing unprecedented levels or economic hardship while protecting our planet and reducing greenhouse gas emissions."