Walt Disney Co's theme parks, resorts and cruise line will serve Impossible Foods' plant-based meat burgers, the companies have said, which is a new win for the vegan patty maker that is broadening its reach across fast-food chains.
Several quick-service restaurants, including Burger King and McDonald's, are partnering with Impossible Foods or rival Beyond Meat Inc to cater to growing demand for plant-based food by environment-conscious consumers.
Debut And Rollout
Disney debuted Impossible Foods' burgers and meatball submarine at the California Adventure Food & Wine Festival last week and said that they will soon be available at other locations, including Tony's Town Square Restaurant in Magic Kingdom Park at Walt Disney World Resort.
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Last year, Disney said that it would serve hundreds of plant-based dishes at its resorts and theme parks, the segment from which the company makes approximately 35% of its revenue.
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