Food

McDonald’s to Stop Reporting Monthly Same-Store Sales Data

By Publications Checkout
McDonald’s to Stop Reporting Monthly Same-Store Sales Data

McDonald’s plans to stop reporting monthly same-store sales results as new Chief Executive Officer Steve Easterbrook works to revive growth at the world’s largest fast-food chain.

The company will provide same-store sales for June with its second-quarter earnings report, then cease providing the data, Heidi Barker, a spokeswoman, said.

Results for May will be reported on 8 June, she said.

McDonald’s is struggling to turn around its business and has reported 11 straight months of declining global comparable- store sales.

Easterbrook, who took the helm in March, announced a turnaround plan earlier this month that includes leadership changes, cost cutting and returning cash to shareholders. The company also is trying to trim its bloated menu and speed kitchen operations.

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McDonald’s major restaurant-industry peers, such as Yum! Brands, Chipotle Mexican Grill. and Starbucks, don’t provide monthly same-store sales updates.

News by Bloomberg, edited by ESM