McDonald’s to Stop Reporting Monthly Same-Store Sales Data
McDonald’s plans to stop reporting monthly same-store sales results as new Chief Executive Officer Steve Easterbrook works to revive growth at the world’s largest fast-food chain.
The company will provide same-store sales for June with its second-quarter earnings report, then cease providing the data, Heidi Barker, a spokeswoman, said.
Results for May will be reported on 8 June, she said.
McDonald’s is struggling to turn around its business and has reported 11 straight months of declining global comparable- store sales.
Easterbrook, who took the helm in March, announced a turnaround plan earlier this month that includes leadership changes, cost cutting and returning cash to shareholders. The company also is trying to trim its bloated menu and speed kitchen operations.
McDonald’s major restaurant-industry peers, such as Yum! Brands, Chipotle Mexican Grill. and Starbucks, don’t provide monthly same-store sales updates.
News by Bloomberg, edited by ESM