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Minister Announces Progress In Expanding Market Access In Saudi Arabia For Irish Beef

Published on Feb 17 2022 2:33 PM in Food tagged: Trending Posts / Bord Bia / beef

Minister Announces Progress In Expanding Market Access In Saudi Arabia For Irish Beef

Minister for Agriculture, Food and the Marine Charlie McConalogue TD, who is currently leading an Irish agri-food trade mission to the Gulf Region, has announced progress in expanding market access in Saudi Arabia for Irish beef.

Details

According to a statement published on gov.ie, Minister McConalogue met with the leadership of the Saudi Food and Drug Authority (SFDA) in Riyadh on Wednesday 16 February, where agreement in principle was reached to lift the current restriction whereby Irish beef exports to the Kingdom of Saudi Arabia must come from cattle slaughtered under 30 months of age, and further technical engagement will now take place to complete the necessary formalities to confirm the expanded access. Minister McConalogue also secured SFDA commitment to further technical engagement on sheepmeat access, and raised the possibility of poultrymeat access in the future, according to the statement published on gov.ie.

Statement By Minister McConalogue

Speaking after the meeting with the SFDA CEO, Dr Hisham bin Saad Aljadhey, Minister McConalogue welcomed the development, according to the statement published on gov.ie, which included in a statement from Minister McConalogue, in which he said, "Following a constructive meeting with the SFDA, I'm pleased to report that the requirement for all beef exported to Saudi Arabia to be from animals under 30 months has now been lifted. While the necessary formal exchanges remain to be completed, it is welcome news and comes following detailed engagement with the Saudi competent authorities by my Department, with support from the Embassy of Ireland in Riyadh and the agricultural attaché for the Gulf region.

"Ireland's food exports to the Kingdom of Saudi Arabia amounted to almost €100 million last year, dominated by dairy products. However, I see the market as one with growth potential, especially for Irish beef. I met with retail and food service customers this week in Riyadh and each expressed a strong desire to purchase more Irish products in the time ahead. Some 70% of the Saudi population is under the age of 30 with a demand for quality, and a growing interest in the link between health and good nutritious food.

"Irish beef is synonymous with quality, sustainability and safety in the Gulf Region, and I am confident that the door will soon be open for a wider range of Irish beef access to the Saudi market.

"Our Food Vision 2030 strategy, and its integrated, food systems approach, was of considerable interest in both Government and business engagements this week; as was the role of Sustainable Food Systems Ireland (SFSI) in sharing Irish agri-food expertise with international partners."

Statement By Director Of Global Business At Bord Bia

The statement published on gov.ie also included a statement from Director of Global Business at Bord Bia Ailish Forde, in which she welcomed the success of the Saudi Arabia engagement, and said, "Saudi Arabia represents considerable opportunity for the Irish food sector. The outcomes from the Ministerial engagement this week are really positive, giving us further opportunities to a market with 35 million consumers. Bord Bia research illustrates the extent to which these consumers are interested in quality, natural and sustainably produced food. We look forward to engaging with key customers and stakeholders in the weeks and months ahead."

Minister McConalogue Meets With Almarai And Tamimi

Elsewhere on the Saudi leg of his trade mission to the Gulf Region, Minister McConalogue met with global dairy giant Almarai as well as premium retailer Tamimi, according to the statement published on gov.ie.

Almarai has Irish roots dating back back to its inception, and it has more than 60% of the domestic Saudi market of fresh dairy produce, and uses ingredients from Irish dairy and food companies in its food service offering, according to the statement published on gov.ie.

Tamimi has more than 80 stores across Saudi Arabia and is regarded as one of the leading premium retailers in the region, and it already stocks Irish dairy produce with an expressed desire to expand on this, according to the statement published on gov.ie.

"Food, Agriculture and Livelihoods" Week And Irish Business Network Event

Minister McConalogue will take part in events at the first day of the "Food, Agriculture and Livelihoods" week at EXPO 2020 Dubai today (Thursday 17 February), and the Irish Pavilion at EXPO will host panel discussions on sustainability and safety in our food system, bringing Ireland's focus on these topics to a global audience, according to the statement published on gov.ie.

Minister McConalogue will also speak at an Irish Business Network event in Dubai, and further engage with Bord Bia in facilitating meetings between Irish food businesses and potential customers, according to the statement published on gov.ie, which included an additional statement from Minister McConalogue, in which he said, "It has been a privilege to lead my first in-person trade mission to the Gulf Region, and to see for myself how much Irish food is valued in this exciting market, and particularly how the story of Irish family farming resonates with people everywhere. The Team Ireland approach from all involved, including my Department, Bord Bia, Enterprise Ireland, SFSI, and participating Origin Green food companies, large and small, has really been impressive.

"I particularly want to thank Ambassador Aidan Cronin in Abu Dhabi, Irish Expo Commissioner Pat Hennessy, Ambassador Gerard McCoy in Riyadh, Bord Bia regional manager Kieran Fitzgerald in Dubai, and everyone on their teams, and my own team in the Department, for the huge effort that went in to the preparations to make this trade mission a success."

© 2022 Hospitality Ireland – your source for the latest industry news. Article by Dave Simpson. Click subscribe to sign up for the Hospitality Ireland print edition.

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