General Industry

Aer Lingus Unveils Brand Refresh

By Dave Simpson
Aer Lingus Unveils Brand Refresh

Aer Lingus has unveiled a refreshed brand with updated logo and new aircraft livery.

The new logo retains but restyles the iconic shamrock, adding a tilt that's said to symbolise dynamism and speed, with heart-shaped leaves meant to reflect warmth and hospitality, while the body of the new look Aer Lingus aircraft will be white with a teal-coloured tail and engines.

Growth Plan

The brand refresh also includes a new designs for the Aer Lingus website and app, and is part of the airline’s growth plan, which will involve increasing the size of its North Atlantic fleet from 17 to 30 aircraft by 2023.

Overall, Aer Lingus plans to grow its A330 fleet to 16 aircraft (from 13 in 2017) and invest in 14 new A321LRs to provide capacity for growth across the Atlantic and within Europe.

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