Over 1.8 million commuters in Milan are seeing ads for Ireland on trams operating in the city right now, as part of Tourism Ireland’s latest promotion in Italy – in conjunction with Bord Bia – which aims to highlight Ireland for holidays and food.
The promotion will run for three weeks and forms part of Tourism Ireland’s ‘Green Button’ campaign, highlighting city breaks in Dublin, Cork and Belfast to Italian holidaymakers and inspiring them to put the island of Ireland on their holiday wish list.
Statement By Tourism Ireland’s Manager For Italy
Marcella Ercolini, Tourism Ireland’s manager for Italy, said, “Our latest promotion, with trams in Milan ‘wrapped’ in an ad for Ireland, will be seen by over 1.8 million commuters, or prospective Italian visitors, encouraging them to consider Dublin, Belfast or Cork for a short break. It’s a fun way of shining a spotlight on Irlanda in Milan.
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“Italy is an important market for tourism to the island of Ireland. In 2019, we welcomed 370,000 Italian visitors, whose visits delivered €183 million for the economy.”