General Industry

Expansion Of Ireland's Hidden Heartlands Announced By Fáilte Ireland

By Dave Simpson
Expansion Of Ireland's Hidden Heartlands Announced By Fáilte Ireland

Fáilte Ireland has announced that the Ireland's Hidden Heartlands region will expand with immediate effect to include the entirety of counties Cavan, Westmeath and Offaly as well as an additional part of Tipperary, parts of which were previously part of the Ireland's Ancient East regional tourism brand.

"From Survival to Recovery" Industry Event

A statement published on Fáilte Ireland's website said that the announcement of the expansion of Ireland's Hidden Heartlands was made at a Fáilte Ireland "From Survival to Recovery" industry event at Convention Centre Dublin, at which more than 800 representatives from the tourism and hospitality industry were in attendance.

Statement By Head Of Ireland's Hidden Heartlands At Fáilte Ireland

The statement published on Fáilte Ireland's website included a statement from head of Ireland's Hidden Heartlands at Fáilte Ireland Paddy Mathews, in which he said, "Today's expansion of the Ireland's Hidden Heartlands brand to include Cavan, Westmeath, Offaly and part of Tipperary will allow us to further raise awareness of this region domestically and internationally. The Ireland's Hidden Heartlands brand is centred around Ireland's natural rural beauty, relaxation, and untouched heritage and outdoor activities which each of these counties boast in abundance. We look forward to working with industry stakeholders, strategic partners, members of the Oireachtas and the local authorities as we develop this beautiful region as one of the leading regenerative tourism destinations in Europe, with nature and communities at its heart."

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