With the October 31 Brexit deadline fast approaching, tourism businesses are ramping up their preparations by attending Fáilte Ireland tailored workshops targeting the UK and Canadian markets.
The first of the two workshops took place on Monday September 16 in Carrick-on-Shannon, where Irish tourism businesses sold directly to some of the UK's top tour operators.
Up to 945 one-to-one meetings between Irish and UK businesses took place over the course of the day with the goal of securing business for 2020 and beyond.
Over the next three weeks, 21 British and 18 Canadian tour operators will attend workshops hosted by Fáilte Ireland in partnership with Tourism Ireland. The tour operators will hold over 1,755 one-to-one meetings with 130 Irish tourism businesses at these workshops.
The September 16 workshop will be followed by the Canadian Workshop at the Johnstown Estate of Enfield, Co. Meath, on October 3.
The workshops are designed to help tourism businesses improve performance in the face of increasing uncertainty and the potential impact of Britain's proposed withdrawal from the EU.
Assisting Ongoing Growth In Irish Tourism
Fáilte Ireland trade and sales platforms manager Oonagh Kelly commented, "Contacts and contracts made at these workshops will assist ongoing growth in Irish tourism in 2020. The UK buyers have the capacity to deliver significant amounts of visitors to Ireland throughout the year as Ireland continues to have very strong appeal as a destination. This series of sales workshops will focus on attracting more overseas visitors from the UK and Canada.
"While it is still difficult to quantify the range and scope of the impact that Brexit will have on the tourism industry, Fáilte Ireland research has shown that it is the number one concern amongst businesses. Our key message for all businesses is to 'prepare and diversify', and Fáilte Ireland is working closely with tourism businesses to support the development of a world-class industry in the face of challenges on the horizon."
© 2019 Hospitality Ireland – your source for the latest industry news. Article by Dave Simpson. Click subscribe to sign up for the Hospitality Ireland print edition.