General Industry

Fáilte Ireland Launches First Elements Of Urban Animation Project

By Dave Simpson
Fáilte Ireland Launches First Elements Of Urban Animation Project

Fáilte Ireland has launched the first elements of an urban animation project.


The first elements of the project have been launched in Drogheda, Co. Louth, with the town’s streetscapes being illuminated with animated projections and murals of the myths and legends associated with the area, according to a statement published on Fá, which added that a total of €672,000 was allocated to Louth County Council by Fáilte Ireland for the project, through its Urban Animation Capital Investment Scheme, the aim of which is to reinvigorate urban areas and increase their tourism appeal. An augmented-reality trail will also be developed as part of the initiative.

Statement By Festival Officer At Fáilte Ireland

The statement published on Fá quoted its festival officer, Colin Hindle, as saying, “Urban animation plays an increasingly important role in transforming and reimagining our public spaces as safe, welcoming and vibrant places to visit. This is important in attracting visitors to our towns and cities and increasing dwell time, to support local tourism and hospitality businesses and jobs. Co. Louth and the Boyne Valley are home to some of Ireland’s most renowned mythological stories, and the Urban Animation project in Drogheda brings these tales to life in new, innovative ways, so they can be enjoyed by visitors, as well as the local community.”

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