General Industry

Ireland Showcased In The Middle East

By Dave Simpson
Ireland Showcased In The Middle East

Some 13 tourism companies from Ireland joined Tourism Ireland over the weekend at the Discover Europe Travel Summit in Dubai.


The Discover Europe Travel Summit is a two-day B2B tourism event organised by Tourism Ireland in conjunction with the German National Tourist Board, the Austrian National Tourist Office and Switzerland Tourism. The event brought together a delegation of exhibitors from Ireland, Germany, Austria and Switzerland to meet and do business with around 110 travel buyers from the UAE, Saudi Arabia, Qatar, Kuwait, Oman and Bahrain.

Aisling McDermott, Tourism Ireland’s manager for Asia and the Middle East, said, “Tourism Ireland was delighted to host the Discover Europe Travel Summit, in conjunction with the German National Tourist Board, the Austrian National Tourist Office and Switzerland Tourism. It was really great to have so many key travel buyers from the GCC [Gulf Cooperation Council countries] in attendance, who took the time to come and meet with our partners from Ireland in Dubai.

“The two-day event offered an excellent opportunity to increase awareness of Ireland among the influential travel buyers from the GCC and secure a greater share of their valuable business.”


Tourism Ireland And Partners Attend Arabian Travel Market

The aforementioned was followed by news that six tourism companies from Ireland travelled to Dubai this week, to join Tourism Ireland at Arabian Travel Market (ATM), in a bid to grow tourist numbers from the Middle East in 2023 and beyond.

Tourism Ireland has arranged meetings for the Irish tourism operators with key Middle Eastern travel professionals attending ATM.

ATM is the biggest travel trade event in the UAE, attracting more than 34,000 visitors – including leading tour operators, travel agents, business tourism buyers, airline representatives, members of the travel media, and bloggers – and not just from the UAE, but all over the world.

Tourism Ireland’s McDermott said, “Tourism Ireland is delighted that so many key travel professionals from the Middle East are taking the time to join us at Arabian Travel Market this week. It gives our tourism partners from Ireland an excellent platform to inform and influence the Middle Eastern travel professionals they meet about what Ireland has to offer – and, importantly, to encourage them to include the destination in their future programmes.”


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