Overseas Tourism Set To Have Generated £570m For The NI Economy By Year End
2019 has been a record year for overseas tourism to Northern Ireland, with latest estimates indicating that, by year end, overseas tourism will have generated approximately £570 million (+2% on 2018) for the Northern Irish economy, driven by 2.26 million visitors (+2%), according to Tourism Ireland.
"Pulled Out All The Stops"
Tourism Ireland CEO Niall Gibbons commented, "2019 is set to be another record year for overseas tourism to Northern Ireland. Throughout the year, Tourism Ireland undertook a packed programme of promotions to bring Northern Ireland to the attention of travellers everywhere. We pulled out all the stops to leverage the once-in-a-lifetime opportunities presented by the final series of Game of Thrones, as well as the superb 148th Open at Royal Portrush. Thousands of opportunities were created for potential visitors around the world to read, hear or watch positive messages about Northern Ireland. Tourism Ireland estimates that this media exposure is worth an estimated £157 million in equivalent advertising value."
"A Really Exciting Time For Northern Ireland Tourism"
Gibbons added, "In 2020, we will roll out 'Northern Ireland – Embrace A Giant Spirit' in our key markets around the world, through an extensive programme of trade, media and consumer communications. It's a really exciting time for Northern Ireland tourism, and this new brand presents us with an excellent opportunity to get real 'stand-out' for Northern Ireland on the international stage. Our message is that there has never been a better time to visit Northern Ireland."
© 2019 Hospitality Ireland – your source for the latest industry news. Article by Dave Simpson. Click subscribe to sign up for the Hospitality Ireland print edition.