The Ardilaun Hotel in Galway was the venue for Tourism Ireland’s April board meeting, which took place last week.
The board members took the opportunity to meet with representatives of the local tourism industry to discuss overseas tourism to the island of Ireland this year, and the extensive promotional programme that Tourism Ireland is undertaking to highlight Galway and Ireland around the world in 2023.
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Speaking after the board meeting, Siobhan McManamy, interim chief executive of Tourism Ireland, said, “We were delighted to be in Galway for this month’s board meeting, and to have the chance to meet with representatives of the local tourism industry and to hear directly about their business. It also gave us the opportunity to discuss overseas tourism in 2023 and the extensive programme of promotional activity which Tourism Ireland is undertaking around the world, to highlight Galway and Ireland to prospective visitors.”
Galway City and County feature prominently on Tourism Ireland’s international website, Ireland.com, which attracted more than 12.2 million unique views in 2022. Galway’s scenery, festivals and attractions are also highlighted on Tourism Ireland’s social-media platforms, including Facebook (Tourism Ireland has around 4.7 million fans worldwide), Instagram (over 1.1 million followers), Twitter (around 561,000 followers) and YouTube.
Tourism Ireland noted that in 2022 it generated positive publicity in international media outlets for Galway, worth €98.8 million (in equivalent advertising value) and reaching almost 262 million people through its programme of media visits, press releases, e-zines and in-market media events.
Tourism Ireland is rolling out its ‘twinning’ initiative, which involves each overseas market ‘twinning with’ a specific region or area in Ireland, again this year. France is twinned with Galway, so Tourism Ireland in France is placing a special focus on Galway in 2023.
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