General Industry

Tourism Ireland Leads Sales Mission To Australia And New Zealand

By Dave Simpson
Tourism Ireland Leads Sales Mission To Australia And New Zealand

After three years of virtual events, Tourism Ireland’s first in-person/post-pandemic sales mission to Australia and New Zealand took place last week.


Tourism Ireland, together with nine tourism companies from Ireland, undertook the ten-day sales blitz, which visited Brisbane, Sydney, Melbourne and Auckland.

The sales mission involved the companies from Ireland meeting and doing business with hundreds of influential travel agents, tour operators, airlines, and travel journalists through a series of workshops and networking events. The aim was to engage with travel professionals who are currently selling Ireland, or who have good potential to sell the destination in the future, and to encourage them to extend their Irish offering, or to include Ireland for the first time, in their brochures and programmes.

Sofia Hansson, Tourism Ireland’s manager for Australia and New Zealand, said, “Our sales mission is an important element of our programme of activity in Australia and New Zealand this year – to highlight the many things to see and do, and all that is new and exciting, on a holiday in Ireland. It gives our tourism partners from Ireland an excellent platform to inform and influence the travel professionals they meet about what Ireland has to offer and, importantly, to encourage them to include the destination in their future brochures and programmes.”

Additional Information

In 2019, the island of Ireland welcomed 252,000 Australian and New Zealand visitors, whose visits delivered €245 million to the economy, according to Tourism Ireland.


Read More: Tourism Ireland Hosts B2B Workshop In Copenhagen

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