General Industry

Tourism Ireland Leads Sales Mission To The US

By Dave Simpson
Tourism Ireland Leads Sales Mission To The US

Tourism Ireland, together with a delegation of 14 tourism companies from Ireland, is undertaking a sales blitz to the United States this week.


The ‘Best of Ireland’ travel trade and media blitz will see the companies from Ireland visit key cities on the west coast of the United States: Los Angeles (Westlake Village and Beverly Hills), San Francisco and Seattle. Their schedule includes a B2B event in each city, with the participating companies from Ireland promoting and selling their products and services to the key American decision-makers in attendance. It also includes opportunities for networking with travel and lifestyle journalists and influencers.

Statement By Tourism Ireland’s Head Of North America

Tourism Ireland’s head of North America, Alison Metcalfe, stated, “This week’s ‘Best of Ireland’ sales blitz to the west coast of the US provides a really valuable opportunity to highlight ease of access to Ireland – with direct flights from Los Angeles, San Francisco and Seattle – as well as what’s new and exciting around Ireland.”

Metcalfe continued, “We are rolling out our ‘Green Button’ campaign in the United States right now – urging travellers to ‘press the Green Button’ and book their trip to Ireland this year. Our message is that Ireland is open for business again, and we cannot wait to welcome back visitors from the United States. We’re telling prospective US visitors that a warm welcome awaits them when they travel to Ireland.”

Additional Information

According to Tourism Ireland, the western region of the United States is important for tourism to Ireland, with holidaymakers therein representing one fifth of all targeted US holidaymakers for Ireland, and they are frequent travellers and more likely to stay longer (62% stay 6+ nights versus 56% of other US visitors).


A ‘Best of Ireland’ sales mission also took place last month, visiting Boston, New York, Chicago and Washington, DC.

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