General Industry

Tourism Ireland Promotes Ireland In Milan

By Dave Simpson
Tourism Ireland Promotes Ireland In Milan

Tourism Ireland in Italy highlighted the island of Ireland at an event in Milan this week that played host to approximately 60 travel and lifestyle journalists and bloggers, as well as an array of Italian tour operators.

The event was designed to inform the guests about Ireland, and included a cooking demonstration by Paul Cunningham of Brunel’s Restaurant in Newcastle as well as a whiskey tasting by Slane Distillery. Other companies showcasing Ireland at the event included Bord Bia, A Taste of West Cork Food Festival and Galway 2020.

Tourism Ireland also unveiled its new "Fill your Heart with Ireland" campaign (in Italian, "Irlanda Dritto al Cuore").

Aiming To Build On Success

Speaking in Milan, Niamh Kinsella, Tourism Ireland’s manager Italy, said, "In 2017, we welcomed a record 363,300 Italian visitors to Ireland, up 5.5% on 2016. We are now focused on the year ahead. Our aim is to build on this success and to continue to grow Italian visitor numbers. We will achieve this by working in close collaboration with our Irish and Italian tourism partners, rolling out an extensive programme of high impact campaigns and promotions which will target Italian travellers with the greatest potential to visit Ireland."

© 2019 Hospitality Ireland – your source for the latest industry news. Article by Dave Simpson. Click subscribe to sign up for the Hospitality Ireland print edition.