Tourism Ireland attended the BMW PGA Championship at Wentworth in south-east England last week to promote Ireland's golf offering.
Three tourism companies from Ireland joining Tourism Ireland at the event, which is one of the European tour's biggest golf competitions.
The BMW PGA Championship attracts top players, thousands of spectators and international journalists each year, providing a platform for showcasing Ireland's golf courses.
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Tourism Ireland said that as overseas tourism business begins to be rebuilt, promoting golf holidays in Ireland will be a focus for Tourism Ireland in Britain as well as in other key markets around the world.
Tourism Ireland's Head Of Great Britain Statement
Tourism Ireland's head of Great Britain, Julie Wakley, stated, "Our presence at this year's BMW PGA Championship is an excellent opportunity to remind golfers that Ireland offers some of the very best golf in the world, as well as spectacular scenery and fantastic experiences. We're also taking every opportunity to highlight the fact that the Ryder Cup will take place at Adare Manor in 2027 and the recent announcement that The Open will return to Royal Portrush in 2025. Tourism Ireland will be pulling out all the stops once again to leverage the tourism potential of these prestigious sporting events, in Great Britain and in our other important golf markets."
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