Approximately 2.23 million Spanish residents are seeing ads for Ireland in metro and bus stations around Madrid and Barcelona as part of Tourism Ireland’s latest promotion in Spain to highlight Ireland as a destination for a summer holiday. The campaign, which is being run in conjunction with Ryanair, has been timed to take advantage of late booking patterns among Spanish holidaymakers. It also includes online ads on leading news and lifestyle websites which will be seen by around 5.6 million people.
Travel by Spanish residents to Ireland has grown significantly over the past 17 years, going from 90,000 Spanish visitors in 2000 to a record 443,200 in 2017. Tourism Ireland is determined to ensure that growth continues and is rolling out a busy programme of promotions right throughout 2018.
Barbara Wood, Tourism Ireland’s manager in Spain, said, “2017 was the best year ever for Spanish visitor numbers to Ireland. And, the good news is that the most recent CSO figures confirm growth of 5.4% for the first quarter of this year. Tourism Ireland is rolling out an extensive programme of activity throughout 2018 and campaigns with key partners like Ryanair are an important element of that programme.”
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© 2018 Hospitality Ireland – your source for the latest industry news. Article by Dave Simpson. Click subscribe to sign up for the Hospitality Ireland print edition.