General Industry

Tourism Ireland Sponsors London’s St Patrick’s Day Festival

By Dave Simpson
Tourism Ireland Sponsors London’s St Patrick’s Day Festival

Tourism Ireland sponsored and had a presence at London’s St Patrick’s Day Festival this year, promoting holidays to the island of Ireland in Trafalgar Square.


The Minister for Social Protection and Rural and Community Development, Heather Humphreys, joined Tourism Ireland at the festival.

St Patrick’s Day traditionally marks the real start of the tourism season and is a unique opportunity for overseas tourism to the island of Ireland. Tourism Ireland will be rolling out a huge programme of promotional activity over the coming week, to leverage that opportunity.


In addition to Minister Humphreys, London’s St Patrick’s Day Festival was attended by HE Martin Fraser, Irish Ambassador to the United Kingdom, as well as members of the Tourism Ireland team.

US Sales Mission

The aforementioned followed news that Tourism Ireland, along with the Minister for Tourism, Culture, Arts, Gaeltacht, Sport and Media, Catherine Martin TD, Fís Éireann/Screen Ireland, the IDA, Enterprise Ireland and the Department of Foreign Affairs, led a trade mission in Los Angeles, to promote the Irish screen industry and Ireland’s cultural power, ahead of the Academy Awards on Sunday 12 March.


This year marks a record-breaking 14 nominations for Irish stories and talent across the awards, including a nomination for Irish-language film An Cailín Ciúin (The Quiet Girl).

The trade mission, which was a key part of the government’s St Patrick’s Day programme, aimed to build on the recent critical success of the Irish screen industry and the recognition of Irish talent on the world stage. Minister Martin sought to strengthen working relationships between the Irish screen sector and some of the world’s largest film studios and production companies, as well as strengthening Ireland’s reputation as a global tourist destination.

Read More: Tourism Minister Embarks On US Trade Mission

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