General Industry

Tourism Ireland’s Game Of Thrones Tapestry Campaign Scoops Seven Awards

By Dave Simpson
Tourism Ireland’s Game Of Thrones Tapestry Campaign Scoops Seven Awards

Tourism Ireland’s Game of Thrones® tapestry campaign has won seven awards at three different awards events in recent weeks.

The wins have included a Webby Award in New York for "Best Social Community Building and Engagement", as well as three gold awards for "Outdoor Special Build", "Best Illustration" and "Best Art Direction" and a bronze award for "Best Experiential Craft" at the Creative Circle Awards in London. Meanwhile, the campaign also won both a graphite award for "Art Direction" and a wood award at the D&AD (Design & Art Direction) awards, also in London.

“Tourism Ireland has been working hard to build awareness of Northern Ireland around the world, highlighting our connection with Game of Thrones to fans everywhere,” said Brian Twomey, Tourism Ireland’s head of marketing communications. “So, we are really proud that our tapestry campaign has been recognised at the Creative Circle Awards and D&AD awards in London, and at the Webby Awards in New York. It has been a privilege to work with HBO and our partners in Northern Ireland to promote Northern Ireland as ‘Game of Thrones Territory’. I am confident that our Game of Thrones promotions will continue to inspire fans to visit.”

Tourism Ireland’s 2017 Game of Thrones® campaign was its biggest ever GoT campaign, featuring an 80-metre long, Bayeux-style tapestry which brings to life the trials and tribulations of the show’s characters in its most epic scenes. The campaign was rolled out around the world to coincide with the show's seventh season, showcasing Northern Ireland to millions of fans everywhere. Currently hanging in the Ulster Museum in Belfast, the tapestry has now become a new tourist attraction and a celebration of Northern Ireland’s links to the popular TV show.

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