Best Western® Hotels & Resorts has announced it has acquired WorldHotels™, the portfolio of which is comprised of approximately 300 hotels and resorts situated around the world.
Best Western Hotels & Resorts president and CEO David Kong commented, "There is tremendous synergy between Best Western and WorldHotels. By joining forces in this new partnership, we will create competitive advantages for both companies. I have the utmost respect for WorldHotels and believe in its vast potential."
He added, "In the coming months, our focus will be to unlock WorldHotels' potential by improving revenue delivery to its hotels while protecting its independent identity. We truly believe our platform and revenue engines will benefit WorldHotels and attract many more independence–minded, quality hotels to join the brand. We are very pleased that Geoff Andrew will continue as CEO of WorldHotels for the foreseeable future."
Setting The Stage For "A Bright Future"
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Meanwhile, Andrew stated, "Best Western is one of the largest, most respected and trusted hotel brands. As we join forces, the combined power of our brands sets the stage for a bright future for both Best Western and WorldHotels. Through its established senior leadership team and regional presence in each market, Best Western brings a new level of expertise that will undoubtedly help grow the WorldHotels brand in key markets."
© 2019 Hospitality Ireland – your source for the latest industry news. Article by Dave Simpson. Click subscribe to sign up for the Hospitality Ireland print edition.