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Hayfield Family Collection Partners With Reforest Nation

By Dave Simpson

As part of its ongoing sustainability efforts and commitment to the environment, the Hayfield Family Collection of hotels has announced a new partnership with Irish reforestation organisation Reforest Nation.

Details

This new partnership officially begins with a "Green Friday" campaign taking place across the collection of hotels in lieu of the annual Black Friday sales. Instead of a traditional sale, this "Green Friday" event sees a native Irish tree being planted for every voucher sold and hotel stay booked during the four day period from Friday 25 November to Monday 28.

In line with this "Green Friday" campaign and its ongoing sustainability work, Hayfield Family Collection has also updated its new line of voucher boxes, packaging and gift bags to be fully recyclable and, in most cases, fully biodegradable as well.

Statement By Hayfield Family Collection Managing Director

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Speaking on the new partnership, Michael Jacobi, managing director at Hayfield Family Collection, said, "We are delighted to partner with Reforest Nation, and look forward to working closely with Gearóid and his team. We are very fortunate to be surrounded by beautiful nature in our hotels, and it is hugely important to us to help protect, maintain and enhance our environment, by working with Reforest Nation to achieve their goal of planting of one million native Irish trees by 2024. As a company we are always looking to further improve our sustainability practices, and reduce our environmental impact."

© 2022 Hospitality Ireland – your source for the latest industry news. Article by Dave Simpson. Click subscribe to sign up for the Hospitality Ireland print edition.

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