Merlin Holland, the only grandson of famous Irish playwright and poet Oscar Wilde, was the guest of honour at the official opening of Staycity Group’s Wilde Aparthotels London, The Strand, on Tuesday April 24.
Holland, along with Staycity Group CEO Tom Walsh, cut the ribbon on the apartment building, the first of the company’s premium Wilde brand, the design and concept of which was inspired by Oscar Wilde himself.
Holland said, “I’m delighted to be involved with the opening of Wilde. My grandfather took a great interest in aesthetics, particularly in interior design. He memorably said ‘have nothing in your house that is not useful or beautiful’.”
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The 106-room Wilde, which is located along London’s Strand, close to Covent Garden and the heart of London’s theatre-land, offers guests a choice of studios, superior studios and double rooms over eight floors, including three sky level studios. Prices start from £160 per room per night.
Staycity intends to roll out the Wilde brand across gateway city centre locations throughout Europe. The Strand will be followed by a second on Edinburgh’s King’s Stables Road (123 apartments) at the end of 2019, two properties in Berlin opening 2019/2020, and another on Manchester’s St Peter’s Square opening in 2020 with 256 apartments.
© 2018 Hospitality Ireland – your source for the latest industry news. Article by Dave Simpson. Click subscribe to sign up for the Hospitality Ireland print edition.