Premier Inn Owner Whitbread Remains Upbeat About UK Sales Recovery

By Dave Simpson
Premier Inn Owner Whitbread Remains Upbeat About UK Sales Recovery

Premier Inn owner Whitbread continues to expect sales at its UK hotels to return to pre-COVID-19 pandemic levels during 2022 even though the spread of the Omicron coronavirus variant has affected bookings recently, the company has said.

The London-listed company, which also owns steakhouses Beefeater and Bar+Block, said that overall sales rose 5% in its third quarter ending on November 25, with revenue up 3.1% in the United Kingdom, Whitbread's biggest market.

Hospitality Sector Among Worst-Hit During Pandemic

The hospitality sector was among the worst-hit during the pandemic and supply chain issues along with tight labour markets have created further challenges even as bookings start to recover thanks to vaccination campaigns and looser restrictions.

Concerns about the Omicron variant then led to a spike in hotel booking cancellations globally ahead of the holiday season, online hotel search firm Trivago said last month.

Chief Executive Statements

"UK accommodation sales remained resilient in December, albeit softening as we moved through the month and into the festive period as a result of the onset of Omicron," Whitbread chief executive Alison Brittain said in a statement.


Brittain told a briefing that occupancies were also lower after the Christmas period but said that this was in line with a typically weak fourth quarter and having fewer guests helped it adapt quickly to staff shortages from workers falling sick.

Challenges In Germany

The hotel operator also warned of challenges ahead in Germany from renewed pandemic-related curbs there and flagged more cost inflation in 2023, which it said it expected to be able to offset.

eToro Analyst Statement

"It's difficult to determine at this point what the softening demand over Christmas will do to (Whitbread's) full-year sales," eToro analyst Mark Crouch said in a note.

Pub And Restaurant Sector

Whitbread said that the pub and restaurant sector remain more challenging with its food and beverage sales down 10% in the third quarter.

Lockdowns And Rules

British Prime Minister Boris Johnson has bet on refraining from lockdowns to deal with Omicron, but Germany, a new and small market for Whitbread, has tightened several rules and many leaders there support a general vaccination mandate.

News by Reuters, edited by Hospitality Ireland. Click subscribe to sign up for the Hospitality Ireland print edition.