Following the recent news that it would be developing four new hotels in Belfast, Signature Living has announced that its first project in the city will be its George Best Hotel.
The hotel will be located in Belfast's Scottish Mutual Building and will celebrate the life and career of the famous footballer.
The agreement to begin developing the venue was negotiated by IMG on behalf of the George Best Company, whose co-owner, Barbara McNarry, commented: "We look forward to showcasing some special memorabilia, hosting charity events and giving people from around the world a ‘Georgie’ inspired taste of our hometown.”
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Signature Living founder Lawrence Kenwright added: "George Best’s story is legendary, and we look forward to celebrating his journey at this new hotel development in his hometown. Signature Living has a solid track record of delivering unique hotel concepts, and we envisage the George Best Hotel being as popular as the Shankly Hotel in Liverpool, which celebrates the life and career of one of the most successful football managers in history. The award-winning Shankly Hotel is now an international tourist attraction and our ambition is to replicate this success at the George Best Hotel in Belfast.”