Starwood's 'Hip' Aloft Hotel Franchise Confirmed For Dublin's Liberties

By Publications Checkout
Starwood's 'Hip' Aloft Hotel Franchise Confirmed For Dublin's Liberties

After it was reported in November that Irish businessman tycoon Denis O'Brien had agreed a deal to bring the first Starwood Aloft hotel to Dublin, Marriott International has confirmed that it will launch the boutique brand in Ireland through a franchise agreement with Blackpitts Hospitality Limited.

Slated to open in the spring of 2018. Aloft Dublin City will mark the 'tech-forward' brand's debut in the Irish capital, and will introduce an accommodation option at Blackpitts in Dublin's historic Liberties area, said Marriott, which added that the new hotel will be operated by Dublin-based Pembroke Hospitality Limited.

The 8-storey Aloft Dublin City will house 202 loft-like guest rooms, which will include platform beds and large walk-in showers. Guests can also expect the brand's signature WXYZ bar, 'a buzzy public space', as well as a Re:mix lounge, which is Aloft's twist on the traditional lobby experience. Marriott said the WXYZ bar and Re:mix lounge will be situated on the top floor of the hotel, making the most of the panoramic city views.

"We are delighted to partner with Blackpitts Hospitality Limited on this venture and share their confidence that the entry of our cutting-edge Aloft Hotels brand will invigorate the city's hospitality landscape," said Even Frydenberg, Chief Operations and Franchise Support Officer, Marriott International, Europe. "With its inimitable style and renowned social scene, Dublin is a fitting setting for the affordable, stylish and vibrant Aloft Hotels."

"We see strong demand for affordable yet stylish accommodation in central Dublin," said Niall Geoghegan Pembroke Hospitality. "With its mid-market price point, great design and accessible technology, the Aloft Hotels brand is the perfect choice for this prime development."