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"Beast From The East" Drags On British Pub Firm Greene King's Sales

Published on Apr 12 2018 3:11 PM in Pub/Bar/Nightclub tagged: greene king / ‘Beast from the East’ / Greene King IPA / Old Speckled Hen / Abbot Ale

"Beast From The East" Drags On British Pub Firm Greene King's Sales

Pub operator Greene King Plc reported a 1.8% drop in like-for-like sales for the 49 weeks to April 8 on Thursday (April12), joining a string of British businesses that took a hit from the cold wave in the UK during February-March.

The owner of ale brands such as Greene King IPA, Old Speckled Hen and Abbot Ale said weather over the last 12 weeks impacted trading.

The weather system dubbed "the Beast from the East" brought rare snow and sub-zero temperatures to much of Britain in late February and early March bringing normal life to a standstill.

On an underlying basis, excluding the impact of snow, comparable sales in the year-to-date were 1.2 lower, Greene King said.

News by Reuters, edited by Hospitality Ireland. Click subscribe to sign up for the Hospitality Ireland print edition. 

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