The quality of coffee in pubs is shown to impact significantly on customers retention. OnePoll survey shows the lastest research of 2,000 respondents on behalf of United Coffee. 33% of consumers in Ireland and the UK say poor quality coffee in a pub is a fair reason not to return.
The results also show that diners are opting for a cup of coffee to end a meal instead of dessert. 8 out of 10 consumers nowadays would rather a coffee rather than dessert when eating out with more than a quarter (27%) regularly choosing coffee over the dessert option on the menu.
Latte is the the most favoured type of coffee (favoured by 32%) followed by Cappuccino (25%) with Americano increasing in popularity (18%).
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The type of outlet people dine in also affects the type of coffee they choose – filter coffee is a popular choice when drinking in pubs, branded restaurants and fast-food outlets but when eating in a fine dining setting an espresso is the preferred choice.