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Spending In Pubs Increased 49% In February, According To Data From AIB

By Dave Simpson

Consumer spending in pubs increased by 49% in February, according to data from AIB.

Details

According to AIB, on average, consumers spent €1.6 million a day in pubs through the month with those in Dublin spending €500,000 a day in pubs, more than in any other county.

Donegal consumers recorded the biggest increase in pub spending during the month, up 60% on January, followed by those from Mayo (57%) and Sligo (57%). Meanwhile those between the ages of 25 and 34 recorded the biggest spending increase nationally when broken out by age as people started to socialise again.

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The data was compiled from over one million card transactions carried out by Irish consumers during February 2022 and has been anonymised and aggregated. All comparisons are based on February versus January unless otherwise stated. AIB said that, based on this data, it can reveal that:

  • Overall, spending during the month was up 7% with contactless and digital wallet payments up 11% and 14% respectively. On average, total consumers spending on a daily basis was €78 million a day throughout the month of February.
  • Having seen a 170% increase in spending during January, Airline spending fell 1%, however spend in this sector still remains high given the large increase in spending during January. Meanwhile, Electronic spending also fell 9%.
  • Restaurant and hotel spending was also up 18% and 29% respectively, while consumer spending on goods such as homewares, (+4%) groceries (+8%) and hardware (+3%) was also up.
  • Grocery spending increased during the month (+8), despite the amount of transactions falling which may be a sign of inflation starting to impact consumers’ pockets.
  • The busiest day for spending still falls around the end of the month when many people are paid. During February, the busiest day for spending was Friday 25th.
  • E-commerce spending declined during the month of February, down 1% on January which may mean people are returning to stores rather than shopping online.

Statement By Head of SME Banking at AIB

Speaking about the February Spend Trend, head of SME banking at AIB John Brennan said, "After the full lifting of restrictions consumer spending in February across the hospitality sector and in general was up as people returned to socialising again. However, we are noticing the impact inflation is starting to have on consumers as they spend more on certain items such as groceries, despite transacting less. Given the geopolitical situation at the moment following the invasion of Ukraine, it’s expected that rising prices will be a continued feature of the economic landscape over the coming months for consumers."

© 2022 Hospitality Ireland – your source for the latest industry news. Article by Dave Simpson. Click subscribe to sign up for the Hospitality Ireland print edition.

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Enjoy full access to Hospitality Ireland, our weekly email news digest, all website and app content, and every digital issue.
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