Mexican food chain Boojum is giving away 15,000 free burritos this Thursday, September 21, as part of its 2023 Freshers campaign.
The ‘Buy One Bank One’ promotion will allow all those with a valid student ID to avail of a free Boojum at a later date when they purchase any main meal in store on that date.
In total, 15,000 vouchers will be distributed across the chain’s 14 outlets for one day only to celebrate their biggest campaign of the year.
'Next Burrito On Us'
“Freshers is an important date in the Boojum calendar, and we are always delighted to see lots of familiar faces come through our doors after the summer break, as well as lots of new ones eager to try their first Boojum," said David Maxwell, managing director at Boojum.
"We do not take our customer's loyalty for granted, and that is why we want to reward them by giving them their next burrito on us.”
Would You Rather Campaign
Boojum has also announced the launch of its ‘Would You Rather’ campaign which will send one student and a friend away on a holiday to Mexico, with everything from flights, accommodation, and the itinerary designed by the student themselves.
The Mexican chain said it recognises just how increasingly tight the student budget is becoming and wants to give a holiday to someone who may not have been able to even consider one otherwise due to rising costs.
Last year, Boojum launched a ‘Fund Your Studies’ competition, where the restaurant chain gave one winning student €5,000 towards tuition costs.