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Burger King Makes Impossible Whopper Cheaper By Including It On Value Menu

By Dave Simpson

Burger King has said that it is adding its plant-based Impossible Whopper sandwich to its popular two items for $6 promotion in the US, a sign that fast-food chains are trying to reach more customers with affordable options.

Earlier this month, rival burger chain McDonald's Corp expanded its trial in Canada of vegan burgers made by Beyond Meat and lowered the price of its plant, lettuce and tomato sandwich by 50 Canadian cents to C$5.99.

Plant-based fast foods are still more expensive on an average than regular meat offerings across restaurants, which are still chasing the widely popular trend that began more than a year ago.

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The latest promotion is available for a limited time at participating restaurants where diners can choose from the Impossible Whopper, spicy crispy chicken, crispy chicken and its signature Whopper sandwich.

One Of The First To Introduce A Plant-Based Option

Burger King, which is owned by Restaurant Brands International Inc's, was one of the first large fast-food chains to introduce a plant-based option, and rolled out the vegan burger made with Impossible Foods' patty across the United States last August.

The Impossible Whopper is about $1 to $2 more expensive than a regular Whopper, based on the location of the restaurant.

News by Reuters, edited by Hospitality Ireland. Click subscribe to sign up for the Hospitality Ireland print edition.

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Enjoy full access to Hospitality Ireland, our weekly email news digest, all website and app content, and every digital issue.
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