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Camile Thai Kitchen To Invest €1m In New Petite Camile Concept Stores

By Dave Simpson

Camile Thai Kitchen has announced that it will invest €1 million in the opening of three new Petite Camile concept stores in partnership with Circle K.

Locations And Jobs

The opening of the new Petite Camile stores, located at the Circle K motorway service areas at Junction 5, Rathcrogue, Co. Carlow, Junction 14, Fermoy, Co. Cork and M11, Gorey, Co. Wexford, will create 20 new jobs.

Statements

Hannah Marr, senior category manager, alcohol & partnerships, Circle K Ireland, said, "We are delighted to announce today that we are extending our partnership with Camile Thai Kitchen. With Camile Thai Kitchen's new investment, we will be able to bring Petite Camile's fantastic offering to more communities nationwide.

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"Like Circle K's own range, Camile Thai Kitchen has developed the Petite Camile menu to make it easier for customers to order high quality, freshly prepared food 'on the go' quickly. Our customers are at the centre of everything we do, and by partnering with Camile, we can provide them with an even greater choice of food options. We are delighted to be working closely with the team at Camile as we have a shared vision to offer sustainable food solutions to our customers.

"The three new Petite Camile outlets are located at busy Circle K motorway service areas, which cater for an average of 5,500 motorists daily and the addition of this new and exciting food option will add to these locations greatly. We look forward to officially opening the Petite Camile concept stores in Gorey, Rathcrogue and Fermoy."

Daniel Greene, managing director of Camile Thai Kitchen, said, "We developed the Petite Camile concept with customers in mind, responding to the growing demand for freshly made healthy food-to-go, so it's great to be celebrating the launch of three exciting new locations. By investing a further €1m in the continued roll-out of our Petite Camile partnership with Circle K, we’re giving more people the opportunity to enjoy our award-winning good mood Thai food in more places where we don’t already have an established restaurant.

"As a business we're committed to supporting the development of sustainable communities and always working to create new offerings that will deliver choice and value to customers in a fast-paced environment, so we’re looking forward to the continued expansion of this Petite Camile format in the future."

Camile Thai Pledges Donation To SCOOP Foundation

The above news follows news that Camille Thai Kitchen will donate €1 from every one of its new Christmas Special "Camile Fried Chicken" sold to the SCOOP Foundation for the development of The SCOOP Kitchen Training Pilot Programme. With the aim of offering free kitchen training and support to those exiting homelessness or those most at risk of becoming homeless, this pilot programme is set to launch in 2023.

Camile Thai Kitchen managing director Daniel Greene said, "Food plays such an important role in the development of strong and inclusive communities, so we're always experimenting with new flavours that will bring people together. With this year's Christmas Special, we're inviting customers to enjoy our delicious new 'Camile Fried Chicken' dish, with a seasonal sweet and spicy maple dip, while also giving them the chance to help those most in need.

"As Ireland's homelessness crisis continues to worsen, with our colleagues in the hospitality industry facing ongoing recruitment challenges, we're delighted to be supporting the work of SCOOP Foundation through our donation to the development of The SCOOP Kitchen programme. With the aim of stimulating employment opportunities for those most vulnerable without our society, this special training programme will establish constructive relationships and deliver potentially life-changing skills that will help those impacted by homelessness pursue a career in the hospitality sector."

Andy Sweeney, founder of SCOOP Foundation, said, "As financial instability continues to widen the gaps in our society, with many more falling into homelessness as a result, along with our partners in Focus Ireland and through the SCOOP Kitchen Training Programme we aim to provide free kitchen training to help those most at risk secure employment. We're delighted with this commitment from Camile Thai, which will support us with the development of this important programme, as we work to provide tangible solutions to those on the margins of our society. With a shared vision to support the development of sustainable, inclusive and empowered communities, we hope initiatives like this one from Camile will create some much needed awareness around the issue across Ireland, while also generating further support for The SCOOP Kitchen."

© 2022 Hospitality Ireland – your source for the latest industry news. Article by Dave Simpson. Click subscribe to sign up for the Hospitality Ireland print edition.

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