Healthy fast food chain Freshly Chopped has announced a new strategic partnership with food service and business support services provider Mount Charles.
The deal sees Mount Charles take an exclusive area development contract to rollout Freshly Chopped across Northern Ireland and Donegal. Initially, the deal will see six high-end standalone Freshly Chopped outlets open across Northern Ireland’s high streets, with the first flagship store due to open in Donegall Square West in August.
Gavin Annon, head of sales and marketing at Mount Charles, said, “We are delighted to announce this exclusive partnership with Freshly Chopped. As a family owned business with deep roots in the communities we serve, we always listen to what our customers want and continue to deliver innovative experiences. Today’s customer is focused on service and provenance, and Freshly Chopped, like ourselves, is an indigenous food company that uses the highest quality and freshest produce available.
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“We are excited to be working closely with Brian and the rest of the Freshly Chopped team to develop a unique offering for our customers. The addition of the Freshly Chopped brand to the Mount Charles portfolio strengthens our ability to deliver healthier eating choices to the people of Northern Ireland.”
Meanwhile, Brian Lee, co-founder and CEO of Freshly Chopped, commented, “When we founded Freshly Chopped six years ago, our mission was to make it as easy as possible for people to eat healthily. This partnership with Mount Charles will help us to continue our journey of bringing healthy fast food to more people across the island of Ireland. We’re confident that we have the perfect partner with Mount Charles, a company which takes a family-run and personal approach to its business. We’re looking forward to a successful roll out here in Northern Ireland and Donegal, which will be vital locations for Freshly Chopped's expansion over the next number of years as we continue our journey.”
© 2018 Hospitality Ireland – your source for the latest industry news. Article by Dave Simpson. Click subscribe to sign up for the Hospitality Ireland print edition.