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McDonald's Russia Restaurants To Reopen Under New Brand From 12 June, Says Local Company

By Dave Simpson

McDonald's MCD.N Russia has said that it plans to reopen restaurants to the public from 12 June under a new brand that will be introduced separately, after the burger chain said it was selling to a local licensee.

Selling Its Restaurants In Russia

The fast-food company is selling its restaurants in Russia, exiting in opposition to Moscow's actions in Ukraine and ending more than three decades of the "Golden Arches" in the country.

"Fun And Tasty" Among Possible Names For McDonald's Russian Successor

The above news was followed by news that McDonald's in Russia has registered possible brand names for the firm taking over its fast-food restaurants there, including "Fun and Tasty" and "The Same One", patent filings have shown.

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The world's largest burger chain, with nearly 850 restaurants in Russia, is selling up to one of its local licensees in response to Russia's military campaign in Ukraine and the subsequent wave of Western outrage and sanctions.

The company said on Friday that the trademarks registered with Russia's Rospatent agency, from which it ultimately planned to choose one brand, also included "Just Like That" and "Open Checkout".

McDonald's MCD.N, which owns 84% of its restaurants in Russia, is one of the biggest international brands to leave since February.

The restaurants that it owns are being sold to Alexander Govor, who runs a franchise operation of 25 restaurants. Other franchisees will be given the option of working under the new brand.

News by Reuters, edited by Hospitality Ireland. Click subscribe to sign up for the Hospitality Ireland print edition.

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Enjoy full access to Hospitality Ireland, our weekly email news digest, all website and app content, and every digital issue.
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