McDonald's Corp will test a new "plant, lettuce and tomato" sandwich using Beyond Meat's patties in 28 restaurants next week, following major rivals in betting on the growing popularity of plant-based alternative meat.
The world's largest burger chain joins Tim Hortons, KFC and Dunkin' Brands in moving ahead with versions of a plant-based addition to their menus using Beyond Meat's patties.
McDonald's already sells plant-based burgers in Germany and Israel in partnership with Nestle, which is also on track to launch its Awesome Burger at retailers and restaurants in the United States.
Nestle launched its plant-based Incredible Burger in April under the Garden Gourmet brand in several European countries. The same month, McDonald's started selling the patties as “Big Vegan TS” in its 1,500 restaurants in Germany.
"Ready To Hear Feedback"
"We've been working on our [Beyond Meat PLT] recipe and now we're ready to hear feedback from our customers," McDonald's vice president of global menu strategy Ann Wahlgren said.
The PLT sandwich, which has no artificial colours, flavours, or preservatives, a key factor for health-conscious diners, will be launched in 28 restaurants in southwestern Ontario, Canada, on Monday September 30.